Your complete guide to using Crewdex owner features - Dashboard metrics, Team management, Settings configuration, and advanced reports.
Owner Access & Capabilities
As an OWNER, you have full access to:
- Dashboard with business metrics widgets
- Team management (add/remove users, set permissions)
- Settings → Billing (subscription management)
- All customer and job data across entire organization
- Revenue and invoice reports
- Audit trail (full activity log)
Daily Workflow (20 minutes/day)
Morning: Dashboard Check (5 minutes)
Navigate to: Dashboard (home page)
Review these metrics:
1. Today's Jobs
8 jobs scheduled today
- 2 in progress (green)
- 3 not started (blue)
- 3 unassigned (grey) ← NEEDS ATTENTION
Action: Assign unassigned jobs immediately
See: Assign Technician
2. Unpaid Invoices
23 unpaid invoices: $12,450
- 3 overdue (red): $2,300 ← URGENT
- 8 due today: $4,200
- 12 due later: $5,950
Action: Follow up on overdue invoices today
See: Track Unpaid Invoices
3. Pending Quotes
12 quotes awaiting response
- 5 accepted: $8,400 ← CONVERT TO JOBS
- 4 sent (no response): $6,200 ← FOLLOW UP
- 3 expiring soon: $4,100 ← URGENT
Action: Convert accepted quotes, follow up on others
See: Convert Quote to Job
See: Follow Up on Quotes
4. Customer Callbacks
6 callbacks due today
- 3 follow-up quotes
- 2 warranty issues
- 1 maintenance reminder
Action: Call or delegate to admin
See: Communication Preferences
Midday: Job & Team Check (10 minutes)
1. Check job status:
- Open Jobs → Today
- Any jobs running late? (red flag)
- Any issues reported by technicians?
2. Review team messages:
- Check Crewdex inbox
- Respond to technician questions
- Approve time-off requests
3. Check inventory alerts:
- Low stock warnings?
- Order parts if needed
Evening: Money & Tomorrow (5 minutes)
1. Record today's payments:
- Any cash collected?
- Credit card payments processed?
- See: Record Payment
2. Review tomorrow's schedule:
- Navigate to Calendar → Tomorrow
- All jobs assigned?
- Any conflicts to resolve?
- See: View Calendar
3. Send pending invoices:
- Any completed jobs not yet invoiced?
- Review and send
- See: Send Invoice
Weekly Workflow (2 hours/week)
Monday: Week Planning (30 minutes)
1. Review week's schedule:
- Calendar → Week View
- Balanced workload across technicians?
- Any capacity for new jobs?
- Any technicians overbooked?
2. Follow up on all pending quotes:
Navigate to: Quotes → Filter: SENT
- Click each quote → View status
- Use Send Reminder button for quotes > 3 days old
- See: Follow Up on Quotes
3. Review weekly metrics in Dashboard:
Navigate to: Dashboard → This Week widget
- Revenue this week (vs. last week)
- Jobs completed this week
- Average customer rating
- Cash collected this week
Wednesday: Mid-Week Check-In (30 minutes)
1. Team performance review:
- Reports → Technician Performance
- Jobs completed this week
- Average job time
- Customer ratings
- Any coaching needed?
2. Cash flow check:
- How much collected so far this week?
- On track to meet weekly goal?
- Any overdue invoices to escalate?
3. Customer satisfaction:
- Any complaints or issues?
- Response to recent reviews?
- Follow up needed?
Friday: Week Wrap-Up & Next Week Prep (1 hour)
1. Financial review:
- Reports → Weekly Revenue Report
- Revenue this week: $14,250 ✅
- Expenses: $3,500
- Profit: $10,750
- Compare to last week/month
2. Review Next Week's Schedule:
Navigate to: Calendar → Next Week View
Check for:
- Unassigned jobs (gray color)
- Technician availability gaps
- Overlapping appointments (red warning)
Actions in App:
- Click unassigned job → Assign Technician dropdown
- Drag-and-drop to reschedule conflicts
- Filter by technician to balance workload
Monthly Workflow (4 hours/month)
First Monday: Month Planning (1 hour)
1. Review last month's performance:
- Reports → Monthly Summary
- Revenue vs. goal
- Jobs completed
- Customer acquisition
- Quote conversion rate
2. Set this month's goals:
January 2026 Goals:
- Revenue: $65,000 (vs. last month)
- New customers: 15
- Customer retention: 80%
- Quote conversion: 50%+
- Average invoice: $550
Track in: Dashboard → Monthly Comparison widget
3. Review customer sources:
Navigate to: Reports → Customer Sources
- Which marketing sources brought most customers this month?
- Review cost per acquisition if tracking ad spend
- Focus on highest ROI sources
Mid-Month: Financial Deep Dive (1 hour)
1. Profit & Loss:
- Reports → P&L Report
- Revenue: $32,450 (on track)
- Cost of goods: $8,200 (25%)
- Labor: $12,000 (37%)
- Overhead: $5,500 (17%)
- Net profit: $6,750 (21%)
2. Aging report:
- Reports → Aging Report
- How much is outstanding?
- Any bad debt to write off?
- See: Track Unpaid Invoices
3. Cash flow forecast:
- Next 30 days: Expected revenue vs. expenses
- Any cash shortfalls coming?
- Line of credit needed?
Month-End: Review & Improve (2 hours)
1. Customer analysis:
- Who are your best customers?
- Customer lifetime value
- Who needs follow-up/maintenance?
- Churn rate (customers lost)
2. Service analysis:
- What services are most profitable?
- What takes longest?
- What has best margins?
- Any services to add/remove?
3. Team performance reviews:
- Schedule 1-on-1s with each tech
- Discuss performance, goals, concerns
- Training needs?
- Compensation reviews (quarterly)
4. System improvements:
- What processes are inefficient?
- What customer complaints are recurring?
- What can be automated?
- Update procedures/training
Key Owner Tasks
Team Management in App
Navigate to: Settings → Team
To Add New User:
- Click Invite Team Member
- Enter email address
- Choose role:
- ADMIN: Full access except billing
- TECHNICIAN: Mobile app, assigned jobs only
- Click Send Invitation
- User receives email with setup link
To Edit User:
- Click user row → Edit Permissions
- Change role dropdown
- Enable/disable specific features
- Click Save Changes
To Deactivate User:
- Click user row → Deactivate
- User loses app access immediately
- All their historical data preserved
Monitor Team Activity:
- Navigate to: Reports → User Activity Log
- See: Login times, actions performed, job assignments
Pricing & Quoting in App
Navigate to: Service Requests → Create Quote
Quote Builder Features:
- Line Items: Add multiple services with qty/price
- Labor Rates: Set hourly rate or flat fee
- Materials: Add from inventory or custom items
- Tax Calculation: Automatic based on Settings → Tax Rate
- Discounts: Percentage or fixed amount
- Templates: Save common quotes for reuse
Profit Margin Display:
Subtotal: $1,200
Cost: $480
Profit: $720 (60% margin) ← Shown in green
See: Create Quote
Marketing Features in App
Navigate to: Settings → Integrations → Review Management
Auto-Review Requests:
- Enable toggle → Sends review request email 24 hours after job completion
- Customize email template
- Track review response rate in Reports → Customer Satisfaction
Customer Source Tracking:
Navigate to: Customers → Add Customer → Source dropdown
Track where customers come from:
- Referral (select existing customer)
- Google Search
- Social Media
- Repeat Customer
- Other
View Source Report:
- Navigate to: Reports → Customer Sources
- See breakdown by source
- Filter by date range
- Export to CSV
Referral Program Feature:
Navigate to: Settings → Referral Program
Setup:
- Enable referral program toggle
- Set referral reward amount (e.g., $50 off)
- System generates unique referral link per customer
- Customer Profile → Copy Referral Link
- Send via email or text
Track Referrals:
- Navigate to: Reports → Referrals
- See: Who referred, who was referred, status
Systems & Settings Management
Configure Crewdex for your business:
Settings → Company (Business Identity)
Company Name:
- Appears on all invoices, quotes, and emails sent to customers
- Displayed in customer portal header
- Used in email signatures
- Tip: Use your legal business name for invoices
Logo:
- Upload PNG or JPG (recommended: 500x500px, transparent background)
- Displays on invoices, quotes, and email headers
- Shown in customer portal
- Best practice: Use high-quality logo for professional appearance
Brand Colors:
- Primary color: Used for buttons, links, call-to-action elements
- Affects customer portal, emails, and printed documents
- Tip: Match your website colors for brand consistency
Contact Information:
- Address: Shows on invoices, used for service area calculations
- Phone: Main business line, appears on all customer communications
- Email: Default reply-to address for automated emails
- Website: Linked in customer portal and email footers
License Numbers:
- Displays prominently on invoices and quotes
- Required in many states for HVAC contractors
- Examples: Contractor License #12345, EPA Certificate #67890
- Legal requirement: Check your state's requirements
Landing Page Contact Cards:
Your business landing page displays contact information in cards that adapt to device size:
Desktop Layout (2-column grid):
- Office Hours (top-left) - Shows weekly schedule with today highlighted
- Visit Us (top-right, if enabled) - Physical address with map link
- Call Us (bottom-left) - Highlighted with blue border if currently open
- Email Us (bottom-right) - Always available fallback contact
Mobile Layout (stacked):
- Call Us (top) - Prioritized if open now for immediate action
- Office Hours - Context for best time to call
- Visit Us (if enabled)
- Email Us - Backup contact method
"Open Now" Visual Indicator: When your business is currently open (based on Office Hours in Settings):
- Call Us card displays green "Open Now" badge
- Card has prominent blue border (
border-primary-600) - Light blue background highlights the card
- Guides customers to call when you're available
Section Visibility:
All five landing page sections can be individually shown or hidden. Go to Settings → Landing Page → Section Visibility to configure:
- Our Services: Toggle to show/hide the services grid
- Office Hours: Toggle to show/hide the office hours card
- Email Us: Toggle to show/hide the email contact card (only appears if business email is set)
- Visit Us: Toggle to show/hide the physical address card
- Call Us: Hidden if "Enable Call Us" is disabled in Contact & Callback Controls, or if no phone number is set
Best Practices:
- Set accurate business hours to ensure the "Open Now" indicator is correct
- Hide Visit Us if you're a mobile-only contractor with no walk-in location
- Hide Office Hours if you offer 24/7 service and don't want to imply limited availability
- Add high-quality hero image in Settings → Landing Page for professional appearance
- Test on mobile device to see prioritized Call Us card
- Enable Allow evening callbacks (Settings → Landing Page → Contact & Callback Controls) to let customers request 17:00–20:00 call-back slots
Settings → Invoicing (Payment & Billing)
Default Payment Terms:
- Net 15: Payment due 15 days after invoice date (residential standard)
- Net 30: Payment due 30 days (commercial standard)
- Due on Receipt: Immediate payment required (emergency services)
- Shows on invoice as "Payment Due: [Date]"
- Tip: Residential customers typically pay faster with Net 15
Tax Rate:
- Automatically applied to all invoices and quotes
- Based on your business location (set in Company → Country)
- Example: 6.5% sales tax on parts and labor
- Important: Verify with your accountant for local requirements
- Tax line appears as "Tax (6.5%): $65.00" on invoices
Late Fees:
- Percentage: 2% per month on overdue balance (compounds monthly)
- Flat Fee: $25 per late payment (one-time charge)
- Applied automatically when invoice becomes overdue
- Customer receives notification before fee is charged
- Legal note: Check your state's maximum allowable late fee
Auto-Reminders:
- 3 days before due date: Friendly reminder email
- On due date: "Payment due today" notification
- 7 days overdue: First overdue reminder
- 14 days overdue: Second overdue reminder (stronger tone)
- 30 days overdue: Final notice before collections
- Benefit: Improves cash flow without manual follow-up
- Customize email templates in Settings → Email Templates
Settings → Regional Preferences (Localization)
Currency:
- Automatically set based on your business country
- USD ($): United States, US Territories
- CAD (C$): Canada
- EUR (€): European Union countries
- GBP (£): United Kingdom
- Displays on all invoices, quotes, and reports
- Cannot be changed independently - tied to country for legal/tax compliance
- To change: Update country in Settings → Business
Date Format:
- MM/DD/YYYY: US standard (12/25/2025)
- DD/MM/YYYY: International standard (25/12/2025)
- YYYY-MM-DD: ISO standard (2025-12-25)
- Affects: Calendar views, invoice dates, report filters
- Tip: Match your accountant's preference for easier bookkeeping
Time Format:
- 12-hour: 2:30 PM, 8:00 AM (US standard)
- 24-hour: 14:30, 08:00 (Military/International)
- Affects: Job scheduling, time tracking, appointment reminders
- Best practice: Use 12-hour if customers are unfamiliar with 24-hour format
First Day of Week:
- Sunday: US standard calendar view
- Monday: International standard (ISO 8601)
- Affects: Calendar display, weekly reports, scheduling views
- Tip: Match your team's work week (e.g., Monday if you're closed Sundays)
Measurement System:
- Imperial: feet, pounds, gallons (US standard)
- Metric: meters, kilograms, liters (International)
- Affects: Parts inventory, job materials, equipment specifications
- HVAC Context: Refrigerant measured in pounds (Imperial) or kilograms (Metric)
- Most US HVAC suppliers use Imperial - change with caution
Settings → Scheduling (Appointment Management)
Business Hours:
- Default hours shown in customer booking widget
- Example: Monday-Friday 8:00 AM - 6:00 PM, Saturday 9:00 AM - 3:00 PM
- Prevents customers from booking outside available times
- Technicians can still work outside hours (emergency calls)
- Seasonal adjustment: Update for winter vs. summer schedules
- Holiday override: Manually block specific dates
Service Areas:
- Zip Code List: Enter specific zip codes you serve (e.g., 90210, 90211, 90212)
- Radius: Set mile/km radius from your business address (e.g., 25 miles)
- Customers outside area see "Outside Service Area" message
- Drive time calculation: System estimates travel time for scheduling
- Pro tip: Set realistic boundaries to avoid unprofitable long drives
- Revenue impact: 1 hour drive time = 2 hours lost revenue
Default Job Duration:
- Standard service call: 1-2 hours
- AC maintenance: 1.5 hours
- Furnace replacement: 6-8 hours
- Used for auto-scheduling new jobs
- Prevents double-booking in calendar
- Adjust per job: Override when creating specific appointments
- Buffer recommendation: Add 15-30 min for unexpected issues
Buffer Time Between Jobs:
- Prevents back-to-back scheduling
- 30 minutes: Drive time + cleanup + paperwork
- Example: Job ends 2:00 PM, next job starts 2:30 PM
- Reduces technician stress and rushed jobs
- Accounts for traffic, parking, customer small talk
- Customer satisfaction: Technicians arrive on time, not rushed
Settings → Notifications (Communication Automation)
Owner/Admin Alerts:
- Job Assigned: Get notified when work is scheduled
- Invoice Paid: Real-time payment notifications (celebrate wins!)
- Quote Accepted: Customer accepted estimate, ready to schedule
- New Service Request: Customer submitted service request
- Overdue Invoice: Invoice past due date (collections needed)
- Delivery: Email (instant), SMS (urgent only), or both
- Frequency: Real-time, Daily digest, or Weekly summary
Customer Notifications (Automated):
- Appointment Reminder: Sent 24 hours before job (reduces no-shows by 40%)
- Invoice Sent: "Your invoice is ready" with payment link
- Payment Receipt: Automatic thank-you + receipt after payment
- Quote Ready: "Your estimate is ready to review"
- Job Completed: "Thanks for your business" + request review
- All include: Customer portal link for self-service
- Branding: Uses your logo, colors, contact info
Team Notifications:
- Job Assigned: Technician gets SMS/email when assigned new work
- Schedule Change: Instant notification if job time/date changes
- New Message: Customer or office sent message
- Job Notes Added: Owner added notes to their assigned job
- Emergency Override: Push notification for urgent calls
- Mobile app integration: Notifications appear on technician phones
Best Practices:
- Enable appointment reminders: Dramatically reduces no-shows
- Auto-invoice emails: Faster payment (avg 5 days vs 15 days)
- Team SMS for emergencies: Call for routine, SMS for urgent
- Daily digest for owners: Avoid notification overload
- Test before enabling: Send yourself test emails to check appearance
Settings → Integrations (Connected Tools)
QuickBooks (Accounting):
- Auto-sync: Invoices, payments, customers transfer to QuickBooks
- Eliminates double-entry: Create invoice once, appears in both systems
- Tax ready: All financial data organized for accountant
- Chart of accounts: Map Crewdex categories to QuickBooks accounts
- Setup time: 15 minutes one-time setup
- Supported: QuickBooks Online, QuickBooks Desktop (via connector)
- ROI: Saves 2-5 hours/month on bookkeeping
Google Calendar (Scheduling):
- Two-way sync: Jobs appear in Google Calendar, changes sync back
- Team calendars: Each technician's calendar syncs separately
- Mobile native: View jobs in Google Calendar app on phone
- Family sharing: Share calendar with spouse/office manager
- Color coding: Jobs, appointments, blocked time different colors
- Conflicts: System warns if double-booked
- Alternative: Also works with Outlook Calendar
Stripe (Online Payments):
- Credit cards: Visa, Mastercard, Amex, Discover accepted
- Apple Pay / Google Pay: One-tap payment on mobile
- ACH bank transfers: Lower fees (0.8% vs 2.9% for cards)
- Payment links: Send text message with "Pay Now" link
- Customer portal: Customers pay invoices online anytime
- Fees: Stripe charges 2.9% + $0.30 per credit card transaction
- Payout: Funds in bank account next business day
- Security: Stripe handles all credit card data (PCI compliant)
- Setup: 10 minutes, requires bank account verification
Email (Gmail / Outlook):
- Send from your email: Invoices/quotes sent from [email protected]
- Reply tracking: Customer replies appear in Crewdex
- Thread history: Full email conversation with each customer
- Templates: Use your email with Crewdex templates
- Authentication: OAuth secure connection (never stores password)
- Gmail: Best for small businesses (<500 emails/day)
- Outlook/Office 365: Best for businesses with Microsoft 365
Other Available Integrations:
- Zapier: Connect to 5,000+ apps (advanced users)
- Mailchimp: Email marketing to customer list
- WhatsApp Business: International customer communication
- Square: POS integration for in-person payments
App Features by Business Size
Solo Owner ($100k-$200k/year)
You'll use:
- Mobile App: Schedule jobs from field, no office needed
- Customer Portal: Customers can view invoices, pay online
- Email Templates: Professional communication without typing
- Stripe Integration: Accept credit cards instantly
Navigate to:
- Settings → Mobile App Setup
- Settings → Payment Processing → Enable Stripe
- Settings → Email Templates
Owner + 1-2 Techs ($200k-$500k/year)
Additional features you'll need:
- Team Management: Settings → Team → Add users
- Job Assignment: Calendar → Drag-and-drop to assign tech
- Performance Tracking: Reports → Technician Performance
- Photo Requirements: Settings → Jobs → Require before/after photos
Navigate to:
- Settings → Team
- Calendar (drag-and-drop assignment)
- Reports → Technician Performance
Established Business ($500k-$1M/year)
Advanced features:
- Dashboard Metrics: Real-time revenue, unpaid invoices, job status
- Advanced Reports: Profit & Loss, Aging Report, Service Analysis
- Automations: Auto invoice reminders, review requests, appointment reminders
- Custom Fields: Settings → Custom Fields (track business-specific data)
Navigate to:
- Dashboard (metrics overview)
- Reports → Advanced Reports
- Settings → Automations
- Settings → Custom Fields
Multi-Crew Business ($1M+/year)
Enterprise features:
- API Access: Settings → Integrations → API Keys (connect to accounting software)
- Bulk Operations: Jobs → Select Multiple → Bulk assign/reschedule
- Advanced Permissions: Settings → Team → Custom role permissions
- White-Label: Settings → Branding (remove Crewdex branding)
Navigate to:
- Settings → Integrations → API
- Jobs page → Multi-select toolbar
- Settings → Team → Advanced Permissions
- Settings → Branding
Contact Support: For enterprise features (multi-location, dedicated support)
Common App Usage Questions
Q: How do I collect upfront deposits?
Navigate to: Service Requests → Create Quote
Steps:
- Build quote with line items
- Scroll to bottom → Payment Terms section
- Select "Require Deposit"
- Enter deposit amount (% or fixed dollar)
- Send quote to customer
- Customer receives link to pay deposit via Stripe
See: Payment Processing
Q: How do I track overdue invoices?
Navigate to: Dashboard → Unpaid Invoices widget
Filter by status:
- Overdue (red): Past due date
- Due Today (yellow): Due within 24 hours
- Upcoming (green): Due later
Actions:
- Click invoice → Send Reminder button
- Enable: Settings → Automations → Auto Invoice Reminders
- View aging report: Reports → Aging Report
Q: How do I monitor technician performance?
Navigate to: Reports → Technician Performance
Metrics shown:
- Jobs completed (by technician)
- Average job time
- Customer ratings (star average)
- Revenue generated
- Late arrivals count
Filter by:
- Date range (last week, month, quarter)
- Individual technician
- Job type
Export: Click Download CSV for spreadsheet analysis
Q: How do I handle seasonal slowdowns?
Use Maintenance Agreements Feature:
Navigate to: Settings → Maintenance Plans
Setup:
- Create maintenance plan template (e.g., "Biannual HVAC Service")
- Set recurring schedule (every 6 months)
- Add customers to plan
- Jobs auto-create on schedule
- Recurring revenue during slow season
Track: Reports → Maintenance Plans → Active subscriptions
Reports Available to Owners
Navigate to: Reports (sidebar)
Financial Reports:
- Revenue Report: Total revenue by date range, filterable by technician/service type
- Aging Report: Unpaid invoices grouped by age (current, 30, 60, 90+ days)
- Profit & Loss: Income vs expenses (requires expense tracking enabled)
- Tax Summary: Taxable revenue by period for tax filing
Operations Reports:
- Job Completion Rate: % of jobs completed on time
- Technician Performance: Jobs/ratings/revenue per technician
- Service Analysis: Which services generate most revenue
- Quote Conversion Rate: % of quotes that become jobs
Customer Reports:
- Customer Acquisition: New customers by source (referral, Google, etc.)
- Customer Lifetime Value: Total revenue per customer
- Customer Satisfaction: Average ratings and review responses
- Repeat Customer Rate: % of customers with 2+ jobs
Export Options:
- All reports: Click Download CSV
- Date range filter: Last 7/30/90 days, custom range
- Print view: Click Print Report
Owner App Features
1. Dashboard Metrics Widget:
- Revenue today (auto-updates in real-time)
- Cash collected today
- Jobs completed today
- Invoice aging (overdue, due today, due later)
Navigate to: Dashboard → Metrics card at top
2. Team Management:
Navigate to: Settings → Team
Actions:
- Add new user → Set role (Admin/Technician)
- Edit permissions → Choose what they can access
- Deactivate user → Removes app access (data preserved)
3. Automation Settings:
Navigate to: Settings → Automations
Enable:
- Invoice reminders: Automatic emails for unpaid invoices
- Review requests: Automatic after job completion
- Appointment reminders: Sent 24 hours before job
Handling Refund Requests
When customers request refunds:
Step 1: Assess Reason
- Service quality issue → Full refund + apology
- Partial work → Partial refund (line-item selection)
- Duplicate charge → Full refund immediately
- Customer dissatisfaction → Determine fair resolution
Step 2: Check Payment Method
Stripe payments (card/ACH):
- Use Crewdex "Issue Refund" button
- System auto-refunds to customer (5-10 business days)
- No manual action needed
Manual payments (cash/check):
- Use Crewdex "Issue Refund" to create Credit Note
- You must manually issue company check or return cash
- Document check number/delivery date in invoice notes
Step 3: Process Refund in System
- Navigate to Invoices → Find paid invoice
- Click invoice to open detail page
- In Actions card → Click "Issue Refund"
- Select line items to refund (full or partial)
- Enter detailed reason (required for audit trail)
- Create credit note
Step 4: Document Everything
- Add detailed reason in refund dialog (audit trail)
- Note any customer communication in invoice notes
- For manual payments: Record check number and delivery date
- Follow up after refund processed to ensure customer satisfaction
Step 5: Learn and Prevent
After issuing refund, review:
- What caused the need for refund?
- Can process improvements prevent future issues?
- Was communication with customer clear upfront?
- Should technician receive additional training?
📖 Detailed Guide: How to Issue a Refund
Quick Reference Links
Daily Tasks:
Sales & Quoting:
Financial:
Customer Management:
Need More Help?
- Video Library: Watch owner training videos
- Support: [email protected]
- Phone: 1-800-CREWDEX (M-F, 8 AM - 8 PM EST)
- Community: Crewdex Owners Forum